Top 5 Books and Reference Apps in New Zealand Q4 2021

During the fourth quarter of 2021, the top 5 Books and Reference applications in New Zealand showcased varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at how these apps fared:

King James Bible - Verse+Audio experienced a decline in weekly downloads, starting at 3.2K in late September and decreasing to around 1.7K by the end of December. However, weekly active users showed a positive trend, growing from 19.2K to 24.5K over the same period.

Audible: Audio Entertainment saw a steady increase in weekly revenue, peaking at approximately $13.9K in late November. Weekly downloads fluctuated but ended the quarter at 2.7K, up from 2.5K at the beginning. Weekly active users remained relatively stable, with minor fluctuations, concluding the quarter at 45.6K.

Amazon Kindle showed a consistent pattern in weekly downloads, averaging around 1K throughout the quarter, with a notable spike to 2K in the week of December 20. Weekly active users showed gradual growth, starting at 26.7K and reaching nearly 30K by the end of December.

Libby, the Library App maintained a steady download rate, with weekly downloads ranging between 652 and 1.3K. Weekly active users saw a slight increase from 12.7K to 14.1K over the quarter.

Wattpad - Read & Write Stories experienced fluctuations in weekly revenue, peaking at approximately $3.9K in late November. Weekly downloads remained fairly stable, with a slight increase towards the end of the quarter, reaching 1.5K. Weekly active users grew from 27K to 30K by the end of December.

These insights are based on Sensor Tower data, and more detailed information can be found on their platform.